Luton Based Easyjet Is No Exception Having Just Posted Pre-tax Losses Of £153m, Up From £79m A Year Earlier, For The 6 Months To 31st March.

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Trying to counteract this easyJet has set plans in motion to accelerate its search for partners to provide marketing support such as its recently signed agreement with Nectar. “Come on, lets fly!” EasyJet’s early marketing strategy consisted of no more than its telephone booking number painted onto the side of its aircraft. Carolyn continued, “EasyJet is a great brand and there is significant opportunity to build the brand in our core European markets, making easyJet Europe’s leading short haul carrier”. In order to build on affordable flights to orlando from cleveland this further the airline has recently announced the appointment of Peter Duffy as its Marketing Director. Luton based easyJet is no exception having just posted pre-tax losses of £153m, up from £79m a year earlier, for the 6 months to 31st March. It has been a difficult couple of years for the aviation industry as profits were hit by rising fuel and duty costs. cwt created and filmed Airline between 1999 and 2007 and help to make easyJet a household name.